In 2014, there were more than 24,000 impaired-driving traffic crashes in Texas that resulted in 2,292 serious injuries and 969 deaths. Of those crashes, 54 percent involved drivers under the influence of alcohol in the 17-34 age group. Spring break is an especially dangerous and deadly time period on Texas roadways. In 2013 and 2014, Texas saw more than 30 deaths per year during spring break as a result of impaired driving.
The College and Young Adult Campaign's key message is "DWI Hangovers Don't Go Away." This campaign's purpose is to caution young adults to think twice before they drink and drive, by reminding them of the severe dangers and long-lasting consequences. Driving while intoxicated can result in driver license revocation, time in jail, financial headaches, career derailment, social isolation, physical injuries and even death.
The campaign urges everyone to make plans for a safe and sober ride home before the drinking begins —and also reminds them that a sober driver is someone who has not been drinking at all.