Showing how even the smallest trash can add up to a very big mess, the Texas Department of Transportation launched several new public service announcements as part of its iconic “Don’t mess with Texas” anti-litter campaign. The first round of public service announcements (PSAs) will feature TxDOT Executive Director LtGen Joe Weber, USMC (Ret), with subsequent announcements showcasing the sounds of country music legend Willie Nelson.
“As a proud Texan, I wanted to be out there letting people know that I don’t take kindly to people trashing my great state,” said LtGen Weber. “The amount of roadway litter we’re picking up comes at a great cost to Texans and it’s simply unacceptable. If everyone who travels our roadways did the right thing by throwing litter in trash cans instead of tossing it out their windows, we could save millions of dollars that could be channeled to other important needs.”
The anti-litter campaign also will feature new television and digital PSA spots that show a small, seemingly harmless ball of trash tossed from the window of a pickup truck traveling a country road. As Willie Nelson croons “Beautiful Texas,” the little ball of trash rolls like a West Texas tumbleweed, growing larger and larger as it moves through fields of bluebonnets, small town main streets and across the many beautiful landscapes of Texas. Finally, the ball of trash grows into a huge, menacing sphere that rumbles across Austin’s Ann W. Richards Congress Avenue Bridge and onto the Capitol lawn.