In 2013, out of all the driving-under-the-influence-of-alcohol (DUI-alcohol) crashes in Texas, over 57 percent involved drivers between the ages of 17 and 34. During the same time period, 48 percent of people killed in DUI-alcohol crashes in Texas were in the age group of 17-34. Compared to the same timeframe in 2012, Spring Break 2013 saw a 23.33 percent increase in DUI-alcohol deaths.
The College and Young Adult Campaign's key message is "DWI Hangovers Don’t Go Away." This campaign's purpose is to caution young adults to think twice before they drink and drive, by reminding them of the severe dangers and long-lasting consequences. Driving while intoxicated can result in driver license revocation, time in jail, financial headaches, career derailment, social isolation, physical injuries, and even death.
The campaign urges everyone to make plans for a safe and sober ride home before the drinking begins —and also reminds them that a sober driver is someone who has not been drinking at all.