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Motorcycle Safety Campaign - Share the Road

Look Twice for MotorcyclesTxDOT's statewide Share the Road motorcycle safety and public awareness campaign urges motorists to look twice for motorcycles at intersections and when changing lanes, the two places where serious motorcycle collisions commonly occur.

In 2013, 494 people died on Texas roadways while riding motorcycles and scooters. In 2012, that number was 470. This represents a 5 percent increase from 2012 to 2013. This uptick shows we still have work to do to save more lives in 2014 and beyond. TxDOT lead-campaigns, such as Share the Road, aim to heighten the awareness of Texas motorists about motorcyclists on the road to help reduce the number of crashes each year.

According to a survey conducted by Texas A&M Transportation Institute, more than half of motorcycle crashes in 2012 involved another driver who reportedly never saw the motorcyclist. Because motorcycles have a much smaller profile than other vehicles, it can be difficult for drivers to judge the speed and distance of an approaching motorcycle. As a result, drivers involved in crashes with motorcycles say they never saw the motorcyclist and were unable to react in time to prevent the crash.

Campaign Media Materials

Infographics

Animated Infographics

Pump Topper Ads

Billboards

TV

Radio